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"A radical new welfare state where it always pays to work, where effort is always rewarded and where fraud can no longer hide behind complexity.
A maximum limit on benefits for those out of work. Set at the level that the average working family earns. Money to families who need it – but not more money than families who go out to work.
That is what the British people mean by fair – and we will be the first government in history to bring it about".
George Osborne (2010)